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The Danger of Abbreviations
At first: I abstain my opinion and let you judge whether the authors of Tmarketing are freeloaders or serious contributors. However, the authors wrote a lot of abbreviations without rendering the real phrases that stand for the abbreviations. It is not the way how a general professional article full of strange abbreviations for a broad audience which combines both specialist and newbies or non-professionals. Even if the article (or blog) is aimed at specialists or professionals the author has to give the full phrase of the cited abbreviation because in some languages the same phrase could be abbreviated very differently. Example:
- NATO is familiar for the English (North Atlantic Treaty Organizaton), but
- OTAN is common for the French or the Spaniards (Organisation du Traité de l'Atlantique Nord/Organización del Tratado del Atlántico Nort).
It is an annoying habit or a silly custom to disperse abbreviations in an article without rendering the phrase that stands for the abbreviation. Even a specialist or a professional could forget the abbreviation and starts looking for the explanation and if there is no any explanation the blog is considered as either an amaterish or an unprofessional article. Therefore not worth to read and can be skipped. Back to the mentioned blog:
"SEO Google Maps là gì?
SEO Google Map hay còn gọi là Local SEO hiểu đơn giản theo nghĩa tiếng Việt là tối ưu seo địa điểm doanh nghiệp lên trang tìm kiếm Google..."
The explanation "tối ưu seo địa điểm doanh nghiệp lên trang tìm kiếm Google..." confuses the readers more than enlightens them. The ominous SEO stays unexplained. And if a newbie or a non-professional confuses this abbreviation as an English word he or she would get lost in his/her English dictionary. And the author goes on with the ominous abbreviation "SEO" as if the sentence "SEO Google Map" was explained more than clearly enough.
I could vividly remember an interview with a young man who has applied for a job at my company as a Network Developer. As usually I let the applicant narrated what he was and could and why he wanted to apply for the Networking development job. And sometines I nodded as if I agreed with him about his abbreviations. He finished his CV-narration after roughly one hour. I probed him with an invented abbreviation:
"Do you know JTN in Networking?"
"Of course, it's the Java Telecommunication Networking. A good API package." said the young man with a brief hesitation like a shot.
"Very good !" I smiled and terminated the interview.
The young man tried to fool me with abbreviations and got caught by his own fooling. JTN is my initial and it stands for Joe T. Nartca.
I tell you about the danger of abbreviations and about the Interview because I want to recommend you that you should be sincere with you yourself and don't boast what you are NOT 100% sure. Nevertheless you could and should lie as long as your lies are harmless, controllable and undetectable in an interview. The reason is that an applying for a job is always the fiercest fight in your life against an unknown number of foes and lying belongs to one of the ammunitions for a fight.
CV: Curriculum Vitae (latin), a short description about your (preofessional) life.
SEO: Search Engine Optimization. The phrase explains it itself (click HERE to learn more)
ROI: Return On Investment (click HERE to learn more)
CRM: Customer Relationship Management (click HERE to learn more)